Media Kit

Customer Service - Media Kit

Media Kit

More than 12,000 visitors will access airlinetechnology.net this month, generating approximately 30,000 page views and between 100,000-120,000 hits.

Actual Metrics for March 2006:

Total Visitors 12,463
Total Pageviews 30,895
Total Hits 116,433
Average Visitors Per Day 402.03
Average Pageviews Per Day 996.61
Average Hits Per Day 3,755.9
Average Pageviews Per Visitor 2.47
Average Hits Per Visitor 9.34

The numbers above are important measures of success for our site. Our marketing efforts are focused on increasing the visits from airline industry potential buyers. We do this through direct contact with the 670 airlines in our Airline Directory.

We know that over 80% of airlines looking for IT solutions start their market search on the internet. More and more airlines buyers use airlinetechnology.net because it is the only online directory that specializes in promoting companies that offer products and services to the airline industry. This market spends billions annually in software, support and service fees.

From a Supplier's perspective, our efforts can't truly be labeled a success until at least one airline buyer sees your listing, clicks through to your web site and eventually purchases a product or service from your company. This site exists to give you the best opportunity to help make that happen in a simple and affordable format.

Airline buyers can easily reach your listing from multiple entry points on the web. Search engine placements and meta tag optimization help to deliver this flexibility. Upon entry, visitors find a Solutions Catalogue organized by Airport, Cargo, Data Center, Head office and Maintenance business areas. In addition to this airline-intuitive navigation, visitors can also find solutions by Supplier or Product name. In most cases, all it takes is three clicks for a 1st time visitor to find Suppliers with products or services matching their business area or project requirements.

As an example, try finding suppliers of airline cargo accounting software on Knowledgestorm. Over 900 responses appear on a basic search of "airline cargo software". A filtered search for software responses narrows the list to 600. As an airline, do you have all day to filter through a list of 600 suppliers, most of which don't serve the airline market? As a Supplier, is your product lost in the maze? Are you getting value for your marketing dollar from a site that caters to every business imaginable?

The same search from the airlinetechnology.net home page allows airlines to navigate directly to a list of suppliers that specialize in Airline Cargo Accounting in three clicks. Click on the Solutions Catalogue, then the Cargo business area and select and click Accounting. Now, that's Market Research and a huge head start for airlines starting the procurement process. Visitors can also use a Google supported in-site search feature on each page that produces filtered responses with links that match the search criteria.

Our focus on the airline industry and the simplicity we use to deliver our service has its ups and downs.

1. We do not require registration or login to the site and, we don't use cookies. This means that we can't tell you how many airline decision makers use the site. That's bad for us but it's great for the customers. They can immediately access the site anonymously, without restrictions and with some degree of privacy. Our job is to introduce them to your company and deliver them to your site. When they get to your site, it will be your choice to gather marketing information on your terms using cookies, registrations or web log analysis tools. If you use Web Trends, you'll be able to quantify on a daily, weekly or monthly basis how many visitors arrived at your site as a referral from airlinetechnology.net. When you think about it, is your prospect list any of our business?

2. We deliberately encourage visitors to leave our site by making it as easy as possible to find supplier listings. We try our best to get airline visitors to find your link and exit to your site as soon as possible. That's bad for our traffic numbers but great for the customer and the suppliers listed on our site. We promote business between airlines and airline suppliers by leading customers to your site without delay.

It is a daunting task for media planners to identify which web sites will have a receptive audience for their advertising message. There are many sites and publications competing for Supplier marketing dollars. If you're a Supplier considering listing in airlinetechnology.net, we're asking you to take a small leap of faith from the rules typically associated with the selection of web site marketing partners. We ask you to trust that our outside of the box marketing approach and specialization in the lucrative airline-specific market provides good reasons for you to include airlinetechnology.net in your annual marketing budget.

The risk is exceptionally small considering that fees for product, service and ad placements start as low as start as low as 25.00 per month.

Your company may have a policy to approve placements based on the highest traffic numbers. But, pause for a moment and think (if you tried the example above) that statistics can be misleading. What may sound great in "visitor traffic" may be nothing more than a' "traffic jam" of visitors not specific to the airline industry.

For Suppliers, airlinetechnology.net delivers a format that allows you to include complete and up-to-date information about airline products and services that you offer to the airline industry, more effectively and affordably than any other online or printed directory.

For airlines, by delivering accurate and up-to-date information about airline supplier products and services, airlinetechnology.net stimulates business transactions and makes the process of selection, marketing and evaluation of solutions fast, easy and more effective.

If you or your company are in any way involved in supplying products or services to the airline industry, you'll find great value in visiting and supporting airlinetechnology.net.